https://www.developer-tech.com/news/2018/aug/10/google-users-fakes-play-store-apps/

A new Play Store feature helps to protect users against software imitating those from developers who’ve decided to bypass Google's official app marketplace.

With the confirmation that Epic Games’ popular game Fortnite will be shunning the Play Store in favour of sideloading, an influx of fake apps is expected to hit Google’s marketplace.