https://arstechnica.com/information-technology/2018/07/amazon-prime-day-returns-on-july-16-and-its-actually-a-day-and-a-half/ > Amazon announced on Tuesday that its annual Prime Day sales event will return on July 16. > The promotion, which advertises a number of discounts and special offers to subscribers of the e-commerce giant’s Prime membership service, will begin at 3pm ET and run for 36 hours through July 17. That is a six-hour bump from last year’s 30-hour Prime Day event.