https://arstechnica.com/tech-policy/2018/06/california-approves-privacy-rules-opposed-by-isps-and-tech-companies/

California is on the verge of imposing a privacy law giving consumers more control over how their personal data is collected, used, and sold by corporations. Broadband providers, tech companies, and advertising groups had been fighting against a ballot initiative that contained consumer protections similar to what's in the new law.

The California Consumer Privacy Act of 2018 was approved unanimously by the state Senate and Assembly today and is heading to Gov. Jerry Brown for his signature.