https://arstechnica.com/tech-policy/2019/03/cable-lobby-erases-cable-from-its-name-but-cant-erase-all-the-bad-memories/

Cable lobbyists don't want to be called cable lobbyists anymore. The nation's top two cable industry lobby groups have both dropped the word "cable" from their names. But the lobby groups' core mission—the fight against regulation of cable networks—remains unchanged.

The National Cable & Telecommunications Association (NCTA) got things started in 2016 when it renamed itself NCTA-The Internet & Television Association, keeping the initialism but dropping the words it stood for. The group was also known as the National Cable Television Association between 1968 and 2001.