https://www.pcgamer.com/get-an-msi-gtx-1080-for-dollar399-today-only/

Update: The 1080 Ti is already out of stock. For the moment, Zotac's $368 1070 Ti is still being sold.

Original story: Graphics card prices are finally starting to normalize, but unless you're buying a Founders Edition card straight from Nvidia, they're usually still slightly higher than MSRP. Thanks to a site-wide eBay sale, you can now buy an MSI GTX 1080 for just $399.99 (after coupon code and rebate)—$220 less than the current Amazon price.