https://www.polygon.com/e3/2018/6/9/17444894/ea-play-lootboxes-anthem-star-wars-battlefront-andrew-wilson

Anger over Electronic Arts approach to microtransactions — specifically loot boxes and concerns over pay-to-win tactics — was still on the minds of the company today at the publisher’s EA Play event.

EA CEO Andrew Wilson touched on the subject in a high level way during a speech in which he sounded both contrite and supportive of EA developers, saying that they strive to make great games. The message seem tailored to communicate that EA has heard loudly and clearly from players about what business practices they will and won’t accept from the publisher.