https://www.pcgamer.com/noctua-was-the-only-hardware-company-at-computex-totally-ignoring-rgb/

There's an eerie feeling that settles in when you approach the booth of cooling company Noctua on the Computex show floor. It's a little like stepping back in time 10 years. Everywhere else in the convention center, where there are PC cases, fans, graphics cards, mice or keyboards or headsets, there are dancing RGB lights. But not here. Here, it's… calm? Quiet. Dignified. Unlike the rest of the hardware industry, Noctua doesn't give a single damn about colorful lights.

All Noctua really cares about is cooling, which has paid off with its latest fan design, the NF-A12. I wrote about it at Computex last year, and even though Noctua had spent more than four years iterating on the fan's new 120mm design and the new polymer used in its blades, it took another year (until just this past month) for the fan to finally see release.