https://www.pcgamer.com/asus-kills-its-recently-formed-arez-brand-for-amd-radeon-graphics-cards/

Asus is putting a fork in its Arez brand a mere four weeks after announcing it, presumably because it's no longer necessary to create a different graphics card series for AMD-based cards.

That might not have been the case before Nvidia pulled the plug on its GeForce Partner Program (GPP), which would have rewarded companies like Asus with additional marketing support and other perks for aligning a gaming brand exclusively with GeForce products.