https://www.pcgamer.com/esa-president-defends-loot-boxes-warns-against-government-regulation/

Entertainment Software Association president Michael Gallagher defended loot boxes during an address at the recent Nordic Game Conference, telling the audience (via GamesIndustry) that the effort to regulate them as a form of gambling "challenges our industry's freedom to innovate, and impairs our ability to continuously test new business models, which drive creativity and engagement with our audience." 

Gallagher said monetization mechanisms similar to loot boxes have existed in videogames for "a long time," a fact that individuals and agencies seeking to regulate them often aren't aware of. He also reiterated the opinion expressed by multiple game publishers that loot boxes cannot be legally defined as gambling because they always deliver something for the player's money.