https://www.pcgamer.com/eks-new-water-blocks-add-colorful-liquid-cooling-to-your-asus-gtx-1070-ti/

Now that graphics card prices have finally fallen back to MSRP levels (or thereabouts), you might be tempted to pull the trigger on a GPU upgrade. If you do, and if you opt for one of three specific Asus GeForce GTX 1070 Ti models, EK has a full-coverage water block. That is, if you're interested in going that route as well.

That's a handful of "ifs," making this a niche product. However, these new water blocks are far from being the only ones in EK's stable. They're the newest ones though, and they bring complete cooling to your Asus-brand graphics card by extending coverage to the memory chips and VRMs (voltage regulation modules).