https://www.gamespot.com/articles/star-wars-battlefront-2-taught-ea-a-lesson-it-says/1100-6458276/

Star Wars Battlefront II's loot box controversy undoubtedly stole the game's thunder when it released on PC, PS4, and Xbox One last November. After pre-release gameplay revealed the game was essentially "pay-to-play" thanks to the way the progression system worked, EA pulled in-game transactions altogether. Now Patrick Söderlund, EA's former head of worldwide studios who was just appointed chief design officer in an internal shakeup, is speaking out about the fiasco and the company's next steps.

"I'd be lying to you if I said that what’s happened with Battlefront and what’s happened with everything surrounding loot boxes and these things haven’t had an effect on EA as a company and an effect on us as management," Söderlund told The Verge. "We can shy away from it and pretend like it didn't happen, or we can act responsibly and realize that we made some mistakes, and try to rectify those mistakes and learn from them."