Jabba’s Sail Barge will be the coolest Star Wars toy of all time
https://www.polygon.com/2018/4/5/17202268/star-wars-jabba-sail-barge-hasbro-haslab-kickstarter-crowdfunding
Way back in February, toy maker Hasbro surprised many when it announced a bold new crowdsourcing campaign. It’s called HasLab, and its goal is to help bring “dream products” to market for collectors. HasLab’s first project succeeded earlier this week, pre-selling 8,810 units of Jabba the Hutt’s sail barge from Star Wars: Return of the Jedi.
It’s a remarkable moment, with one of the world’s largest manufacturers of toys stealing a page from Kickstarter’s crowdfunding book to bring a prestige piece to life.
Jabba’s Sail Barge will be the coolest Star Wars toy of all time
Apr 5, 2018, 4:14pm UTC
https://www.polygon.com/2018/4/5/17202268/star-wars-jabba-sail-barge-hasbro-haslab-kickstarter-crowdfunding
>Way back in February, toy maker Hasbro surprised many when it announced a bold new crowdsourcing campaign. It’s called HasLab, and its goal is to help bring “dream products” to market for collectors. HasLab’s first project succeeded earlier this week, pre-selling 8,810 units of Jabba the Hutt’s sail barge from Star Wars: Return of the Jedi.
>It’s a remarkable moment, with one of the world’s largest manufacturers of toys stealing a page from Kickstarter’s crowdfunding book to bring a prestige piece to life.