https://www.gamespot.com/articles/sea-of-thieves-sets-world-record-for-human-cannonb/1100-6457380/

When it comes to promoting new games, publishers typically don't hold back with their marketing efforts. But for Microsoft's first new IP of the year, Sea of Thieves took things to a whole new level. To celebrate the game's upcoming March 20th release, Xbox teamed up with stuntman, David "The Bullet" Smith, to attempt to break the Guinness World Record for the Greatest Distance Travelled as a Human Cannonball.

Live on Microsoft's streaming platform Mixer, Smith was fired out of the "Xbox Pirate Blaster," a 34-foot-long cannon that accelerated him from 0 to about 60 mph in one-fifth of a second. Following the attempt, the official Guinness World Records' Twitter account congratulated Xbox and Sea of Thieves on their "explosively successful" stunt and new world record.