https://www.gamespot.com/articles/call-of-duty-black-ops-4-publisher-keenly-aware-of/1100-6457386/

The immense popularity of games like PUBG and Fortnite: Battle Royale is not lost on publishing giant Activision Blizzard, it seems. Investment first Oppenheimer recently met with executives from the video game giant and came away feeling positive, due in part to the company reportedly having its eye on the battle royale genre.

Activision management explained to the research firm that it is "keenly aware" of the popularity of the battle royale trend and how other publishers have benefitted from jumping on board, according to Wall Street Journal writer Sarah Needleman (via IGN).