https://www.gamespot.com/articles/xbox-partners-with-an-australian-pirate-band-for-a/1100-6457517/

Xbox ANZ, the gaming giant's Australia/New Zealand division, has launched a unique promotion to support the launch of Sea of Thieves this week on Xbox One and PC. The company has partnered up with Australian pirate band Captain Hellfire & The Wretched Brethren to create what Microsoft is calling the first-ever "sing us a shanty" service.