Facebook Launches New Campaign To Promote Women In Gaming

Facebook Launches New Campaign To Promote Women In Gaming

6 years ago
Anonymous $gcegwZ91io

https://www.gamespot.com/articles/facebook-launches-new-campaign-to-promote-women-in/1100-6457085/

Social networking behemoth Facebook has launched a new campaign that aims to promote diversity in the video game industry and encourage more women to get into the field. The network's new "Women In Gaming Stories" initiative includes a website that has videos featuring women in various roles across the industry, including game design, marketing, HR, sales, and more. The lead video features Facebook COO Sheryl Sandberg.

"Gaming is one of the best examples of people connecting around their interests, and women have a really important part to play in this industry," Sandberg said. The executive went on to cite statistics about how women make up around half of all gamers worldwide, while some female characters are some of the best known recently, including Tracer from Overwatch, Aloy from Horizon Zero Dawn, and Chloe and Nadine from Uncharted: The Lost Legacy.