https://www.gamespot.com/articles/ps4-bloodborne-community-returning-for-ps-plus-rel/1100-6457161/

An upcoming Bloodborne community event is aiming to repopulate its online space just in time for the game's inclusion as a PlayStation Plus freebie. The "Return to Yharnam" event is being organized by players to revisit and cause a spike in Bloodborne online activity, in part to make it a more welcoming place for new players.

The Bloodborne subreddit plans to launch the event starting on March 10 and running through roughly March 24. The plan calls for dedicated veterans to create a new character, engage heavily in co-op missions, and defeat players in PvP to create new Bell Maidens in less populated areas.