https://www.pcgamer.com/meet-the-villainous-seed-family-in-four-new-far-cry-5-teasers/

A few weeks ago, Ubisoft rolled out a "Guns For Hire" trailer introducing the odd assortment of characters who will back you up during your gunslinging adventurers through Montana's back country in Far Cry 5. Now it's time to meet the people responsible for all the trouble: Joseph, John, Jacob, and Faith, collectively known as the Seeds. 

Jacob Seed, eldest brother, is a US Army combat veteran who uses drug-fueled "psychological conditioning" techniques to turn recruits into fanatical fighters and trains ferocious wolves he calls "Judges." He's also got a thing about "culling the herd", which means offing anyone he sees as weak or unfit.