https://www.gamespot.com/articles/with-battlefront-2-microtransactions-coming-back-e/1100-6456483/

While Star Wars: Battlefront II might have failed to reach EA's initial sales expectations, that doesn't mean the company overall is suffering from a financial perspective. The publishing giant's stock price has now reached an all-time high.

The company's stock price closed today, January 31, at $126.96, which is up by almost 7 percent compared to the day before. That's a massive gain, equal to around $8.26 per share. The stock price surged above $131 today before settling to where it closed at the end of the day.