https://www.gamespot.com/articles/gta-red-dead-company-responds-to-battle-royale-phe/1100-6456648/

One major trend in game currently is the Battle Royale experience. PUBG really put this on the map, while Epic's Fortnite: Battle Royale is another example. Other games will surely follow, or add Battle Royale modes to their existing formula, and now the publisher Take-Two Interactive has responded to the Battle Royale phenomenon. Speaking on an earnings call today, Take-Two CEO Strauss Zelnick it has been "really interesting" to see the explosion in popularity around the Battle Royale genre. However, Zelnick pointed out that Take-Two, comprising its labels Rockstar Games and 2K Games, generally speaking wants to blaze its own trail instead of being "derivative" by following in the footsteps of something that came before it.

"I would just observe that someone else's success is really interesting and we are obviously informed by what our competitors do. But our goal is to be as innovative as possible," Zelnick said. "And titles, even really good titles that are derivative, never seem to do as well as innovations that are unexpected."