http://www.pcgamer.com/darwin-project-wants-to-be-more-or-less-the-hunger-games-the-game/

PUBG has done for the battle royale genre what Madonna did for costume couture.*

*Before writing this article, I sought to compare PUBG's popularisation of the battle royale genre to a famous trendsetter, despite knowing next to nothing about celebrity culture. Forbes via Google suggested the above. I've committed to this tenuous intro now.