https://www.gamespot.com/articles/overwatch-league-adds-a-huge-name-sponsor/1100-6456208/ >The Overwatch League, Blizzard's newly launched professional eSports league dedicated to the hero shooter, has announced a big-name sponsor for the first season. Toyota, the car manufacturing giant, was announced today as the North American launch parter for the Overwatch League. As part of this sponsorship, you can expect to see branded content in Overwatch League livestreams and at physical venues where competitions take place. >Also as part of the partnership, Toyota will collaborate with Blizzard on "behind-the-scenes content." There will also be a Toyota "vehicle presence" at the Blizzard Arena competition space in Los Angeles.