The shocking thing about Nintendo Switch sales: Nintendo could have done better
https://www.polygon.com/2018/1/31/16954990/nintendo-switch-sales-supply-demand-retail
Nintendo has broken records with sales performance of the Nintendo Switch, and the console has already beaten the lifetime hardware sales of the Wii U. Those are great accomplishments for an unconventional system, but what’s surprising is that Nintendo reports that it could have done better.
From the Switch’s launch in early March 2017 through the end of September, Nintendo sold 7.63 million units of Switch hardware worldwide. The company went on to sell 7.24 million units through the holiday season, from October through December. Nintendo nearly doubled the lifetime sales of the hardware during the holiday quarter, and even that impressive showing apparently didn’t maximize potential sales.