Analyst Says Investors Overreacted To Star Wars Battlefront 2 Controversy, Upgrades EA Target Stock Price

Analyst Says Investors Overreacted To Star Wars Battlefront 2 Controversy, Upgrades EA Target Stock Price

6 years ago
Anonymous $1bh8zaeyQS

https://wccftech.com/investors-ea-star-wars-battlefront-2/

After the big Star Wars Battlefront 2 loot box controversy, which prompted industry-wide concerns and inquiries on such predatory practices, the wave of negativity surrounding publisher Electronic Arts spread all the way to Wall Street with investors seemingly losing a bit of confidence (even though EA’s stock has been almost constantly climbing for the past year).

In a note sent out to clients, though, Gerrick Johnson (Director at BMO Capital Markets, the investment branch of the Bank of Montreal) provided a different outlook while commenting his decision to upgrade EA’s target stock price from $97 to $130 (a 14.82% increase).