https://www.polygon.com/2018/1/17/16900426/nintendo-switch-new-play-experience-announcement-start-time-date

Nintendo promises to reveal a new kind of interactive play experience for Nintendo Switch today, one that appears to be aimed primarily at younger players. The company will broadcast today’s announcement at 2 p.m. PT/5 p.m. ET, according to a post on the U.K. Nintendo website.

The broadcast does not appear to be one of the company’s typical Nintendo Direct presentations.