https://www.polygon.com/2017/12/27/16822216/microsoft-pubg-advertisement-stolen-reddit

An anonymous Redditor says Microsoft has lifted their idea for an advertisement for Playerunknown’s Battlegrounds without providing credit or compensation. The complaint has skyrocketed to the front page of Reddit, with nearly 70,000 upvotes at publication time.

The post, which comes from someone with the handle of Macsterr, points out that the recent Microsoft ad is visually similar to one that they created a month ago. Macsterr’s original concept is above, and the Microsoft ad is below.