https://www.polygon.com/2017/12/12/16768676/the-game-awards-2017-viewers-geoff-keighley-interview

Geoff Keighley had a hunch that this year’s Game Awards would see a bump in viewership, following last year’s successful show. But with legitimately surprising premieres, an explosive viral moment and praised musical performances, The Game Awards 2017 grew by 202 percent — an increase that host Keighley called “off the charts.”

This year saw more than 11.5 million individual streams of The Game Awards 2017, according to Keighley and his crew. The show’s hashtag was used nearly three times more than the previous year, with people tweeting twice as much about the event overall. That all led to The Game Awards being the most talked about show the night of Dec. 7, according to Nielsen; it even beat out traditional broadcast and cable television.