https://www.gamespot.com/articles/bloodborne-dark-souls-dev-from-software-teases-new/1100-6455485/

Just before the official start of The Game Awards, Dark Souls and Bloodborne developer From Software offered a tease of its latest game with a short, 10-second teaser. Very little is known about the game, as all that was shown was a bloody rope wrapped around a spoke between what appears to be two bones. The background showcased what appears to be parchment with inked script, but none of the elements provide a clear hint as to the game in question. Recently, From Software confirmed that it is working on a new Armored Core game, though the video shown is a far cry from what we expect from that particular series.

The only detail that did stand out as a potential link was the phrase: "Shadows Die Twice." It's not clear if this is the title, or just a tagline.