http://www.pcgamer.com/bethesda-kicks-off-a-save-player-1-sale-for-its-single-player-games/

Bethesda launched a new, and entirely light-hearted, campaign at The Game Awards tonight aimed at saving single-player games—and to help get the job done it's running a sale. 

"While Bethesda and its family of studios produce and publish a wide array of games (including some of the pioneering games in the multiplayer and esports space), single-player games are a big part of the Company’s DNA and will continue to be as they work to develop and publish narrative-driven single-player games in the future," the studio said.