https://wccftech.com/nintendo-expanding-mobile/

Nintendo’s historic venture into the mobile market has been a big success by many measures, but not the cash cow some were expecting. Games like Super Mario Run, Fire Emblem Heroes, and Animal Crossing: Pocket Camp have certainly been popular, but The Big N has struggled to properly monetize them (mobile was only responsible about 5 percent of the company’s revenue in 2017). So, is the notoriously bottom-line-conscious Nintendo going to stick with the mobile market long term?

According to The Wall Street Journal, the answer is a resounding “yes.” Word is, Nintendo is less interested in the profitability of their mobile games, than in bringing their franchises to a wider audience. The hope is, some of the hundreds of millions who download games like Super Mario Run on iOS and Android can be convinced to buy full-price games on the Switch and 3DS.