EA’s stock price takes a beating, and analysts see change coming to loot boxes
https://www.polygon.com/2017/11/29/16715388/electronic-arts-stock-price-battlefront-2-analysts
A monthlong slide in Electronic Arts’ stock price, which mainstream financial press has attributed to the Star Wars Battlefront 2 loot box controversy, has caught the company’s attention, and is likely to spur changes to EA’s microtransactions approach.
But one prominent analyst says any changes won’t come imminently. And, it must be said, EA’s stock price today is still almost $25 above what it was a year ago.
EA’s stock price takes a beating, and analysts see change coming to loot boxes
Nov 29, 2017, 6:24pm UTC
https://www.polygon.com/2017/11/29/16715388/electronic-arts-stock-price-battlefront-2-analysts
>A monthlong slide in Electronic Arts’ stock price, which mainstream financial press has attributed to the Star Wars Battlefront 2 loot box controversy, has caught the company’s attention, and is likely to spur changes to EA’s microtransactions approach.
>But one prominent analyst says any changes won’t come imminently. And, it must be said, EA’s stock price today is still almost $25 above what it was a year ago.