https://wccftech.com/star-wars-battlefront-ii-ea-3-billion-stock/

The Star Wars Battlefront II (NASDAQ:EA 107.20 -2.07%) loot box controversy has dominated gaming headlines for weeks, but is the online turmoil having a real-world impact? How is EA being affected financially by the backlash? The publisher has remained cool, saying the temporary removal of microtransactions from Battlefront II won’t impact their fiscal year 2018 guidance, but the reality isn’t quite so rosy.

The Battlefront II controversy really took off around the beginning of November, and since then the company’s stock price has fallen approximately 12 percent, dropping from $119.60 on October 31 to $105.55 as of the writing of this article. That plunge has wiped out over 3 billion in shareholder value.