EA Talks Battlefront 2 Loot Box Controversy -- "It's Been A Great Learning Experience"
https://www.gamespot.com/articles/ea-talks-battlefront-2-loot-box-controversy-its-be/1100-6455408/
Electronic Arts CFO Blake Jorgensen has again responded to the controversy surrounding Star Wars: Battlefront II's loot boxes and microtransaction systems. Speaking today at the 37th Nasdaq Investor Conference, Jorgensen described the situation as a "learning experience."
"It's been a great learning experience for us; we consider ourselves a learning organisation," he explained. "If we're not learning, that means we're failing in some way and we're constantly trying to watch what people do and how they play and listen to them to decide what's the best way to build great games."