http://www.techradar.com/news/playstation-store-has-launched-its-black-friday-sale-early-for-plus-members

PlayStation Store has decided to treat PlayStation Plus members with early access to its Black Friday sales.

Given that this is a digital sale, you’re not exactly avoiding a shop floor rush with this early access but it is nice to get some more benefits from your membership aside from the free games and online multiplayer access.