https://www.gamespot.com/articles/just-before-star-wars-battlefront-2s-release-ea-re/1100-6455042/ >[UPDATE 4] With Battlefront II now available without microtransactions, EA's stock price has taken a hit, dropping 2.49% to $108.82 on launch day. A report from the Wall Street Journal states that Disney CEO Robert Iger did not, in fact, speak with EA, though he is described as being "alarmed" by the anger online. However, Disney head of consumer products and interactive media Jimmy Pitaro did contact EA to let the publisher know about Disney's concerns. >[UPDATE 3] Battlefront II is officially out now. Industry analyst Daniel Ahmad of Niko Partners weighed in on the news on Twitter, pointing out that microtransactions and loot boxes are not going away. "They're already accepted," he said. "All that's happening is EA tweaking the system to make it 'fun and addictive" instead of 'intrusive and predatory."