http://www.techradar.com/news/oculus-rift-price-just-hit-rock-bottom-for-black-friday

Oculus Rift began its life as a pretty expensive, niche product. At $599, it was a product for the unabashed bleeding-edge tech lovers out there. 

Over time, the Oculus Rift has seen several significant price cuts - first dropping  down to $499 and more recently to $399. But today, however, Oculus has announced its lowest price yet for the Rift bundle: $349.