https://www.gamespot.com/articles/xbox-one-x-release-draws-closer-new-tv-spot-releas/1100-6454260/

Right on schedule, Microsoft today released a new TV commercial for the Xbox One X. Microsoft is going all out with the "Feel True Power" campaign, which kicks off with this spot during the Season 8 premiere of The Walking Dead and Sunday Night Football.

It's a pretty slick trailer. The idea is that everything you do on your console--games, movies, etc., will look better if you have an Xbox One X. The console is 40 percent more powerful than the PS4 Pro and offers 4K support if you have a compatible TV. So of course, it uses the Kanye West song "Power."