http://www.pcgamer.com/oculus-rift-and-controller-bundle-gets-a-permanent-price-cut-to-399/

For many people, the biggest barrier to VR gaming is the cost of entry. That is compounded by the external hardware requirements—a relatively powerful PC—though Oculus just made its headset and controller bundle more accessible by permanently dropping the price to $399.

That makes the Rift $200 less expensive than HTC's competing Vive headset. It also matches the steepest discount to date on the Rift—Oculus dropped the price to $399 for six weeks over the summer, after which it bumped up to $499.