http://wccftech.com/xbox-one-x-not-half-step-new-generation/

Xbox One X continues to generate doubts related to the niche market it points to or the type of player for whom the console was created.

However, Microsoft has made a clear definition about its new console and although there are questions on the outside about what the console represents within the traditional scheme of hardware launch in the industry, the company simply considers it as one more option for the market. This is according to Albert Penello, director of marketing for Xbox.