https://www.gamespot.com/articles/apple-overhauls-ios-with-ar-gaming-and-app-store-r/1100-6453439/

Today, Apple released iOS 11 to the public, and it includes new features for gaming on the platform. These additions are two-fold; the App Store sports a redesign that dedicates more space to games, and augmented reality (AR) games built with ARKit are now part of the ecosystem.

First off, games now have a dedicated tab in the App Store (aptly labelled as "Games") which contains recommendations, new releases, top-selling titles, and video content. This allows the platform to house games in one standalone area, which makes sense since Apple stated that the games category is the store's most popular one.