http://wccftech.com/japanese-shop-xbox-one-s-blu-ray/

It is not a secret for anyone that Microsoft has failed to consolidate its console business in Japan. Despite this, the directors of the Xbox division have not stopped working on the issue. Recently, Phil Spencer said that the brand will continue to fight to gain more ground in the Japanese market. For his part, Head of Marketing Aaron Greenberg said that players can expect more Japanese titles on Xbox One & Xbox One S.

With all this, the company seeks to improve its presence in Japan; however, some local stores in Japan are not really helping them at all. In fact, Bic Camera (one of the most popular electronics stores in Tokyo) is marketing the Xbox One S console primarily as a Blu-ray Ultra HD player.