EA Denies Claims to Be Pushing FIFA Players Into Purchasing Loot Boxes
https://wccftech.com/ea-denies-claims-to-be-pushing-fifa-players-into-purchasing-loot-boxes/
3. Players will be actively messaged + incentivized to convert throughout the Summer.EA is once again in the news because of loot boxes, following a leaked document shared by Canadian website CBC through an insider from the development team, who believes the publisher is essentially pushing FIFA players to purchase loot boxes. These are some of the bullet points from the now-public document.
2. The Team is squarely focused on engaging current players through mid-September.
4. FUT is the cornestore and we are doing everything we can to drive players there.