https://wccftech.com/nvidia-introduces-geforce-now-thursday-campaign/

Today, NVIDIA is introducing a campaign they're calling 'GeForce NOW Thursday'. Here's how they explained it in the press release:

GeForce NOW Thursday is our ongoing commitment to bringing great PC games and service updates to our members each week. It’s taking what we’ve already established and adding emphasis. It also coincides with the launch of our GeForce NOW blog, where you, your readers and GeForce NOW members can come back every Thursday to discover what’s new in the cloud, including games, exclusive features, and news.