http://www.techradar.com/news/ataribox-everything-you-need-to-know-about-ataris-comeback-console

The Atari name still carries a lot of cachet with video game fans, given the company's role in creating the home console market – but its last piece of new hardware, the 1993's Jaguar, was a massive flop. 

Since then, the Atari brand has changed hands multiple times, emerged from bankruptcy, and been used to market social games and online gambling.