Overwatch League Sponsors Get Cold Feet in the Wake of Activision Blizzard Lawsuit

Overwatch League Sponsors Get Cold Feet in the Wake of Activision Blizzard Lawsuit

3 years ago
Anonymous $drS9DEX_Sj

https://wccftech.com/overwatch-league-sponsors-cold-feet-lawsuit/

The last couple of weeks have been a PR nightmare for Activision Blizzard following an explosive lawsuit alleging widespread discrimination and harassment at the company, but thus far, its bottom line hasn’t really been affected. Well, that may be changing, at least when it comes to the Overwatch League.

According to a new report in The Washington Post, a number of Overwatch League sponsors are stepping back and reassessing their commitments in the wake of the Activision Blizzard lawsuit. Coca  Cola provided a statement, saying there were “working with our partners at Blizzard as we take a step back for a moment to revisit future plans” and State Farm have said they’re “re-evaluating our limited marketing relationship with the Overwatch League.” Neither company will be running any ads during Overwatch League matches today or this weekend. T-Mobile didn’t provide a statement to WaPo, but their ads and branding have also disappeared from Overwatch League broadcasts. Several other official Overwatch League sponsors, including Xfinity, IBM, Cheez-It, Pringles, and TeamSpeak, have yet to comment.