https://wccftech.com/sony-bungie-deal-could-prove-very-lucrative-for-both-sides-says-analyst/

With the industry still reeling from the shock of the Microsoft + Activision Blizzard deal, Sony delivered a quick counterpunch (albeit one that had been in the works for several months, to be sure) this week by announcing the acquisition of Bungie for $3.6 billion.

That sounded like a lot of money for a developer that owns a single albeit big IP, Destiny. There are much bigger game companies with a market cap that's not far off that figure: SEGA is currently valued at $3.8 billion, for instance, while Square Enix is a bit higher at $5.8 billion.