https://wccftech.com/epic-games-store-grew-in-2021-relies-on-free-games/

A little over three years after its launch, the Epic Games Store remains a surprisingly hot topic amongst PC players, but just how well is the storefront actually doing? Well, according to Epic’s latest annual report, the store continued to grow in 2021, expanding from 160 million users at the end of 2020 to 194 million in 2021. Monthly active users peaked at 62 million in December (up from 56 million a year ago), and overall spending was $840 million, up from $700 million. It should be noted, this growth was achieved with far fewer Epic Games Store PC exclusives than in the past.

That said, while there was some modest growth, a closer look at the stats aren’t that encouraging. While the Epic Games Store brought in $840 million overall, only $300 million of that came from third-party games (EGS and it’s launcher is still mainly used for Fortnite). There was one thing that was an undeniable hit on EGS – free games. 765 million weekly free games were downloaded via EGS in 2021, which means that for every free game players downloaded, they only spent around 40 cents actually buying stuff. In other words, while the exclusive game deals have declined in frequency, the Epic Games Store is still being propped up in another way.