Analyst: It’s Not Financially Sound for Microsoft to Make Activision Games Exclusives; A Big Response to the Deal from Sony Would Slow Down the Effects

Analyst: It’s Not Financially Sound for Microsoft to Make Activision Games Exclusives; A Big Response to the Deal from Sony Would Slow Down the Effects

2 years ago
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Following the groundbreaking announcement of Microsoft's intent to purchase Activision Blizzard for nearly $70 billion, we reached out to Karol Severin, Senior Analyst and Product Manager at MIDiA Research (a market intelligence and consulting firm focused on entertainment and digital media), to get his perspective on this huge deal.

When we asked whether he expects Microsoft to make Activision Blizzard Games exclusives to its own platforms (PC, Xbox, and cloud), Severin replied by stating that wouldn't make a lot of financial sense, while a softer approach might be in order.