Electronic Arts Stock Down Amidst Disappointing Apex Legends Season 2 Numbers

Electronic Arts Stock Down Amidst Disappointing Apex Legends Season 2 Numbers

5 years ago
Anonymous $9jpehmcKty

https://wccftech.com/electronic-arts-stock-down-amidst-disappointing-apex-legends-season-2-numbers/

Electronic Arts (NASDAQ:EA) stock is struggling this week as viewing numbers from Twitch (owned by Amazon NASDAQ:AMZN) came in well below market expectations. Season 2 launched with viewer numbers so far failing to top 50,000 on Amazon’s game oriented video streaming service when it had as many as 100,000 as recently as March, but it’s probably fair to say this is a bit of a knee-jerk reaction. Apex Legends took the world by storm when it first launched as the sleeper hit of EA’s game line-up with no major marketing or announcements when it was launched in February, signing up a million players in 8 hours, 25 million players in its first week and earning EA $92 million in its first month of operation.

For those who didn’t follow it at the time, the game was announced a day before EA’s disappointing earnings which saw the stock collapse by about 13% (here) followed startlingly by an immediate recovery and then some jumping by almost a third as it was realised the firm had a major hit on its hands with Apex Legends. Since then however, trading in EA stock has looked fairly range bound as the cold hard realities of a not brilliant Anthem launch have contrasted against the success of Apex Legends.