https://wccftech.com/nvidia-leadership-raytracing-has-turned-it-into-standard/

NVIDIA made a huge effort pushing for the adoption of ray tracing throughout the games industry with the GeForce RTX line of graphics cards debuted in the second half of 2018.

While there wasn’t a lot of software support at first, adoption is now picking up across the industry and even Sony confirmed the next PlayStation 4 console will support ray tracing. In the latest NVIDIA conference call on Q1 2020 earnings, CEO Jen-Hsun Huang proudly boasted the company’s role in driving that adoption for everyone [credits for this excerpt’s transcript go to Seeking Alpha].